A manager of a CVS store in White Plains, N.Y., who asked not to be named, said he received 16 tubes of Jergens Natural Glow on Monday of last week and was sold out by Wednesday.
Weeks before the product’s March 26 launch, Jergens invited beauty editors to a studio in Manhattan. On display were models who had slathered the lotion on half their bodies, providing a contrast between their winter white flesh and the skin treated with Jergens Natural Glow.
|Factor||Jergens Natural Glow|
|Look and Feel||A typical daily “white-colored” lotion and moisturizer|
|Application||Rubs in like a lotion so it’s pretty easy to apply|
|Drying Time||Dries very fast; 10 minutes to dry completely|
|Smell (Before)||No noticeable scent pre-application|
|Smell (After)||Coconut-oak scent; I didn’t really like it|
|Color Produced||No instant color change; subtle bronzing|
|How Long It Lasts||If used as a self tanner it’ll last about one day|
|OK For Men?||Not really. No color change; smell doesn’t go away|
|Price||$8.43; which comes out to about $1.13 per ounce|
|Where To Buy||Click Here|
Called Jergens Natural Glow, the lotion promises to gradually turn skin a shade darker without the streaking and orange coloration that can sometimes make self-tanners troublesome.
That doesn't mean you have to give up the appearance of a tan, though. Self-tanners have come a long way in the last few years, so you're no longer stuck with awful orangey options. This week marks the launch of Jergens Natural Glow Express ($7.99). Like the original Natural Glow moisturizer, it's meant to be used on the body daily to create allover sun-kissed color. The difference is that instead of taking an entire week for full results, this new formula takes only three days to achieve a full "tan."